Dr Simon Moore, Chartered Psychologist at IB shares his insights on the science behind occasion-based rewards and gifting.
News
There’s always a lot going on with Team SPARK
Here you’ll find blogs, news and the odd thing we just thought we’d share!
SPARK GETS FESTIVE WITH MCDONALD’S PROMOTION
Sales promotion experts, SPARK, have joined forces with TMS to bring some festive cheer to UK consumers in the McDonald’s Festive Wins promotion.
CINEMA OR STREAMING? SPARK OFFERS A REWARDING CHOICE
Offering brands a choice between cinema or streaming vouchers is a great way to please a diverse demographic and cater to different preferences.
BRITS TAKE MOVIES SERIOUSLY
The average Brit reads film reviews for an hour before deciding what to watch! Give them the best cinematic experience possible with The Cinema Society.
SPARK WIN GOLD AT THE IPM AWARDS!
SPARK has been awarded the prestigious Gold Award for Best Promotional Marketing Activity in the Automotive Sector at this year's highly acclaimed IPM Awards.
Summer Success For Cinemas
After witnessing unprecedented success in the most recent quarter, our team at The Cinema Society delved into the factors that brought audiences rushing back to the cinema screens in 2023.
The Power Of Cinema Promotions
Cinema promotions offer a unique opportunity for brands to tap into the hearts and minds of their target audience.
A Blockbuster Month For The Cinema Society
July was an absolute blockbuster for the world of cinema and for us too, as our cinema benefit platform had its biggest sales month ever!
SPARK Shortlisted for IPM Award
SPARKs work for the KIA UK Independant Cinema promotion, has been recognised by the promotional marketing industry, making the shortlist for this years IPM Awards.
Are You A Sunshine Brand?
Travel perks can increase customer loyalty and also attract new customers seeking affordable and accessible holiday options.
No More Price Promotions For HFSS Foods
Why the Welsh ban on price promotions on high fat foods is good news for the long-term health of both people and brands.
Helping Customers Holiday For Less
Saving customers money on much-needed holidays is easily accessible for businesses
Stop Blaming Covid!
Behavioural shifts experienced in the pandemic are here to stay. Improve your customer experience…that’s the key to a long-term return.
Shouldn’t All Brands Strive To Be Challengers?
In order for a brand to reach its full potential doesn’t that suggest that all brands should see themselves as “challengers”?
Loyalty – What Are Your Customers Not Telling You?
Discovering what your consumers are not telling you is crucial to engaging with them.
Don’t Miss Out, Courtesy of……..
Money savvy consumers don't have to miss out on special treats if they stick with brands who offer incentives and rewards.
Crafting Our Company Values
Crafting some SPARK values has helped us lay out the general principles behind the way we approach our work.
PEP UP YOUR PLANNING
Effective, appropriate and desirable tactical campaigns can continue to attract customers to your brand.
What’s Your Favourite Sales Promotion?
Great sales promotion campaigns can be so much more than a short-term tactical sales booster.
SPARK gets the team engaged
We recently teamed up with Culture Amp to look at engagement levels across our people.....
Death of a salesman?
What are we doing right and what does it mean for sales roles in our business?
What do we value most from brands?
A well targeted sales promotion campaign can allow brands to maintain price and still be seen as better value to the life of the purchaser…
The Telegraph appoint SPARK to offer digital subscription benefits
SPARK bring The Telegraph’s quality journalism to the employee and member benefit sector.
Mobile marketplace Mozillion choose SPARK for sales promotion
Mozillion dials up a great sales promotion with SPARK
York City Knights find their SPARK at Cineworld
SPARK are helping York City Knights keep attendances high when they appear on TV...
What is “value” anyway?
In hard times retailers apply pressure for price promotions...SPARK argue for an alternative...
Cinema Discounts and Offers from The Cinema Society
SPARK are delighted to bring the power of free and discounted cinema tickets to your business! We've teamed up with…
SPARK announce Innovationbubble partnership
Helping us to REALLY understand audiences and affect their behaviour...
CINEMA’s BACK…BUT IS IT STILL RELEVANT?
Cinema has "died" lots of times before...as it returns we see if there are any signs of life...
Primal Pantry choose SPARK Promotions as shopper marketing partner
Health food specialist The Primal Pantry have chosen SPARK Promotions as their agency to help them build an integrated CRM…
The Mission launch Mongoose Promotions
David Pearson launches SPARK Promotions with the Mission Group